As
mobile phones began to develop at lightning’s phase, especially after
internet-based applications became very popular among users. The growing trend
of internet mobile opened up new avenues for mobile marketing, allowing
developers to create and design mobile rich media ads.
When
it comes to designing mobile ads, the only thing that you can be limited by is
the size of the advertisement. Other than that, you can be very creative and
put in a lot of innovative and attractive features in your mobile
advertisement. There are lots of interesting features that you can add to your mobile rich media ads,
such as videos, audios, animations, touch interactions and more. You can send
this ad as a text message, picture message or have it pop up as a banner when
the user is playing a game or surfing the net on his or her mobile phone.
So,
how will you be able to generate money using these ads? The first thing is that
these ads give you the reach you expect. Moreover, your advertisement directly
reaches the end user and there are no middle men, which mean better response.
You can also make use of these mobile ads to captivate the interest of the
viewer by providing promo codes and discounts, and encourage them to visit your
website to purchase your products.
It
is not enough if you create a superb mobile ad, if it is not displayed in the
right place, then there will be no effect. To ensure your advertisements are
shown at the right spots, you should go to the right mobile RTB exchange.
In case you were wondering, mobile RTB (mobile real time bidding) is used to
bid for the best spots to display the website. There are many organizations
that offer this service. They will have all the information about the best
places to display your advertisement. Some platforms even help you do the
bidding to help you pick the best spot.
Mobile RTB exchange
“broadcast” the details regarding the availability of spots, and ensure that
the highest bidder gets the best spot. The RTB exchange also collects details
regarding the impressions received and responses received and analyze all the
information before presenting it to the marketers. So, the marketing agency can
sift through all the information and chose the bid amount based on the all
these features. Take advantage of all
the services offered by the RTB exchange to display your media rich mobile ad
at prominent places.